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Yale
Conexis Smart Lock
TV Ad Campaign
Region:
UK
Duration:
2018
Results
67M
Impressions
111%
Increase in Website Visits
50%
Sales Uplift
Develop a concept and produce a storytelling led TV ad for Yale's new smart lock product. It was an intense process of end to end production. Ekstasy managed the complete process of scripting, storyboarding, filming, editing, getting approvals by Clearcast and distribution across UK to over 62 channels. The ad was distributed across national TV channels including Channel 4, ITV, and other 60+ channels. The ad campaign ran for nearly 1.5 months and had a direct impact on sales in store and stockists such as B&Q, Screwfix and Amazon.
WATCH:
Conexis Smart Lock
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Conexis Smart Lock
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Challenge
Yale wanted to use TV advertising to promote and sell its latest smart locks for home users in the UK.
Challenge
Strategy
We decided to help Yale connect with its target audience by using storytelling that was relatable and emotive.
Strategy
Execution
A 30 sec TV Ad and a cutdown DRTV version was created to be used across all major national TV channels across the UK.
Execution
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