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Starling Bank
Hello Starling
Digital, OOH, Radio Campaign
Region:
UK
Duration:
Summer 2021 - Ongoing
Results
3%
Increase in advertising awareness
4%
Increase in familiarity
4%
Increase in brand trust
As per brand study in August 2021. Significant uplift in advertising awareness of 3% to 12%. Brand awareness up 2% to 67%. Familiarity up 4% to 43% and brand advantage (people seeing Starling as the best/better than other brands) up 6% to 43% - all month-on-month changes). Brand trust continues to strengthen and saw a month on month uplift of 4% to 67%.
WATCH:
Hello Starling
WATCH:
Hello Starling
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Challenge
Acquire customers by creating awareness around Starling's onboarding process, to highlight the simplicity and ease of setting up a bank account. Which traditionally was a clunky ID verification process.
Challenge
Strategy
We spoke to Starling Bank's verification team and reviewed where new users are setting up their accounts and we found some really fun insights.
People set up their accounts everywhere!
Strategy
Execution
30 and 10 sec ads were shown online on various paid social channels and the campaign also involved OOH posters and a radio ad.
Execution
Rachel Kerrone
Head of Brand
Our customer experience is everything to us, and that includes the way we present our brand across all marketing channels – whether on-screen or during in-person events in towns and cities across the UK. The team at Ekstasy are trusted partners, delivering exceptional work often to very tight deadlines. We are pleased to be collaborating with them again.
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