Starling Bank

Feel good about money

TV-Led Integrated Campaign

Region:

National

Duration:

4 months (October 2019 - January 2020)

80

Team Size

22%

Brand Awareness Increase

130

Assets

With a tight deadline, a modest budget and a great idea in mind, Ekstasy were up for the challenge. Shooting across the country, from Lake District to London then Ipswich, we followed the journey of the Starling birds. Of course, with a little help from our VFX friends at Glassworks. With a team of 80 people in our Ekstasy offices working endlessly on production and creative over 4 months, we have conceptualised a world where the small business owner feels good about banking. The ad was live across TV, Radio, Digital, Print and OOH, taking over the UK advertising scene from October 2019 to March 2020. This takeover has increased Starling Bank’s brand awareness from 22% to 38% according to YouGov and Kantar research and customer acquisition activities have helped Starling cross over 1.2 Million business and personal customers. It was a national campaign with prominent TV Ad spots running during popular shows such as Great British Bake Off, Rugby World Cup, X-Factor, Sky News and Jamie's Meat Free Kitchen. This campaign was a brand launch that helped Starling Bank announce itself on the big stage. Besides the ads, multitude of different digital assets were created to help Starling acquire new Business and Personal banking customers. https://www.starlingbank.com/

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Challenge

Starling Bank’s first-ever TV led integrated advertising campaign - an ambitious step for the fintech startup.

Increase brand awareness (it was below 5% before the campaign started), keep acquiring new customers and also differentiate from competing mobile banks like Monzo.

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Challenge

Strategy

Use Lloyds Bank's playbook to create memorable, emotive and human storytelling led advertising, instead of product benefit and feature communication that was being done by competitors.

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Strategy

Execution

The execution saw a CGI Starling bird created. Plus a 5 day filming schedule across Lake District, London and Suffolk.

130 assets were created across TV, Radio, OOH, Print and Online.

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Execution

Rachel Kerrone

Head of Brand

Our customer experience is everything to us, and that includes the way we present our brand across all marketing channels – whether on-screen or during in-person events in towns and cities across the UK. The team at Ekstasy are trusted partners, delivering exceptional work often to very tight deadlines. We are pleased to be collaborating with them again.

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