SumUp

Say Yes With SumUp

TV-Led Integrated Ad Campaign

Region:

Europe & Brazil

Duration:

1.5 years

Brand Awareness

$895M

March 2021 Funding Round

Members worked on the campaign

Develop a creative that targets small business owners and resonates across UK and Italian markets for a TV Commercial. Ekstasy identified that customers were pleasantly surprised when they found out that a micro business owner was accepting cards and the general reaction was to ask in a surprised tone of voice - "You take card?" or in Italian "Prende la carta?". Ekstasy built the whole creative around this scenario. Filmed across UK and Italy over 5 days. The total production took 3 months to complete and Ekstasy delivered multiple cut-downs of 30, 20, 15 and 10 seconds for both TV and Online ads. SumUp saw major brand uplift and the adverts provided SumUp creative continuity across TV and online, which improved the buyer's journey.

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Say Yes With SumUp

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Say Yes With SumUp

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Challenge

Help increase brand awareness for Sumup with their core target audience of small merchants across UK and Italy as primary markets and rest of Europe and Brazil as the secondary
market. Challenge was to find one human insight that would fit the creative across all the different cultures in multiple countries simultaneously. So it feels native to each region.

Challenge

Strategy

We researched and discovered a great human insight that when a customer walks into a small shop they are pleasantly surprised to be offered a card machine to make the payment by card. Hence we based the entire campaign around “You take card?” in English or “Prende la carta?” in Italian. The CAC of acquiring small business merchant leads was so high that it was decided to approach the campaign as a B2C integrated activity across ATL (TV, Radio, OOH) and BTL (Social Media and Web).

Strategy

Execution

Ekstasy conceptualised and created over 20 assets that were used across TV, Radio, Online and OOH. Served across TV, Radio Print, OOH and Online across UK, Italy, Germany, and Brazil. The Campaign performed so well that the client extended the duration of the campaign from the original 6 month agreement and ended up running for a year and a half.

Execution

Sibylle Jost

VP Product Marketing and Communication

Working with Ekstasy has been a lot of fun! We worked together on the production of a TVC and it really felt like we were developing the project together as the team was very open for input from our side. The production itself went very smoothly and the entire team was very professional. Even once the project was terminated, they happily went the extra mile to help us with unexpected short term requests. The collaboration was very pleasant and we highly recommend Ekstasy to anyone who is looking for a partner with whom to develop content!

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