Oracle NetSuite

Winner of Cannes Award for Best B2B Ads

Global Brand Launch

Region:

Global

Duration:

2017-2018

Silver

Cannes Award

8

Assets

Global

Launch

Netsuite wanted to standout at trade shows and online to attract audiences and viewers to their stand or site. Ekstasy produced a series of 8 x high concept mini videos. Each video 30 secs long with the same tag line at the end - "Helping Businesses Grow". The videos were conceptualised to attract viewer attention and hook audiences into the content and find out more about Netsuite. Netsuite had a great campaign using the videos at trade shows globally and launching them in emails and on landing pages to attract attention of viewers.

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Helping Businesses Grow

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Helping Businesses Grow

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Helping Businesses Grow

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Challenge

Oracle had acquired Netsuite. Oracle was focusing on enterprise and Netsuite’s focus was on smaller faster growing companies.

There was a real clash of brand image. Our challenge was to retain the voice of Netsuite within the brand guidelines of Oracle. The creative also needed to have wide appeal that would resonate with a global market in all languages.

Challenge

Strategy

We decided to play on the symbolism of the tagline - “Are you a growing business?”

This inspired us to create a visually arresting ad series showing unique things grow, such as bubble-gum, popcorn, hair and others.

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Strategy

Execution

A series of 8 x 30 sec ads were created to promote Netsuite's main tagline - "helping businesses grow”. Which could immediately hook the customers at trade shows and across all digital channels.

Execution

David Turner

Marketing Director

The success of this campaign comes from executing on a clear, single-minded proposition - achieved with creativity from Ekstasy. It was great fun to commission and make!

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