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We are thrilled to announce that Ekstasy, has been appointed as the lead creative agency for Caura, the innovative car management app backed by Lloyds Banking Group. This partnership is set to transform the way motorists handle car ownership. Let’s delve into the details of this exciting collaboration and highlight the immense potential it holds for revolutionising the driving experience.
Services Ekstasy will offer Caura:
Strategy, Creative Concept Development, Production, Media Planning, Buying and Reporting.
Driving Growth with Customer Acquisition
Caura, founded in 2019, has quickly established itself as a comprehensive car management solution, encompassing tax, MOTs, insurance, city congestion charges, and even traffic fines. With a customer-centric approach, Caura aims to expand its user base among the 30 million motorists in the UK. To achieve this ambitious goal, Caura has chosen Ekstasy as its creative partner to drive awareness and increase adoption of its seamless services.
Sai Lakshmi comments:
"Customer acquisition is a core focus as we move into the next stage of the journey. As Caura matures, we're looking to develop the brand and inspire more drivers to download and use our array of seamless services".
"To achieve this, Ekstasy was the obvious choice. The team is creative, insightful, and simply produces excellent work. We believe they are the best choice to drive customer acquisition".
A Winning Partnership
This is not the first collaboration between Ekstasy and the visionary CEO and founder of Caura, Dr Sai Lakshmi. In 2021, Ekstasy worked on highly successful TV-integrated advertising campaigns for Echo, the second-largest pharmacy in the UK, which was also founded by Dr Lakshmi. With a proven track record of delivering exceptional results, Ekstasy was the natural choice to drive customer acquisition for Caura.
Ekstasy's CEO and Founder, Mike Saraswat, is deeply committed to transforming innovative technologies into influential brands that enhance the lives of their customers.
Mike Saraswat expresses his enthusiasm, stating:
"Ekstasy has a fantastic opportunity to help Caura become a multi-category leader and create its own brand new category of an all-in-one car app."
Revolutionising Car Ownership
Caura eliminates the avoidable hassle, stress, and expenses associated with driving in the UK. By managing tolls, MOTs, vehicle tax, car insurance, city charges, and soon parking, Caura offers a comprehensive solution to streamline car ownership. Available on iOS and Android, Caura will also be launching a suite of products catering to enterprise and SME customers in the next 12 months. Backed by prominent investors and notable angels, Caura is poised to transform the driving experience with its user-centric approach.
Exciting Possibilities Ahead
The partnership between Ekstasy and Caura marks a significant milestone in the evolution of car management. As two industry-leading services join forces, millions of car owners will gain access to unparalleled convenience at their fingertips. Ekstasy's creative brilliance combined with Caura's cutting-edge technology is set to reshape the way motorists interact with their vehicles.
This partnership represents a remarkable collaboration that will undoubtedly shape the future of car management. With our shared vision of innovation and customer-centricity, Ekstasy and Caura are poised to redefine the industry. Stay tuned for the exciting developments.
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